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PursuitMentors makes revenue growth happen. It enables businesses to win more new customers, ensure high customer retention and expand revenue within existing accounts.
For business growth, revenue, sales, deal and proposal coaching needs, PursuitMentors shall enable businesses with the right will, skill, and motivation.
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Customer Needs Analysis (includes Implicit/Hidden Needs Analysis

Probe, infer, read in between words, the major issues or problems customers and their customers are facing using various sources

Evaluation Grid for Selecting Service/Product Providers

Proposal evaluators are humans, not machines, they shred lengthy, boring, irrelevant proposals.  Make their life simple by giving crisp, hard hitting proposal.

Analyse Customer Dominant Desires (Hot Buttons Analysis)

Sales Pursuits and Proposals will stand differentiated from the start if you able identify and pursue customer’s most dominant desires or Hot Buttons.  This is very applicable while Proposal writing for competitive RFPs

Identifying Win Themes for Each of Customer’s Dominant Desires

Identify, create and craft solution levers across your company to address every dominant desire customers have

Ownership Allocation for Team to Craft Winning Solution/Proposal

One of the most difficult task in Wining is to identify and create a structure for Proposals, which creates interest amongst the readers or Proposal Evaluators.  Pursuits or Proposals should never miss the completeness and compliance.

Competition Assessment for a Particular Sales Pursuit/RFP

Assess who is in the fray, understand your position wrt to Proposal Evaluation, learn techniques to gain scoring points and neutralize competition

Competition Assessment for a Particular Sales Pursuit/RFP

Strategize how to defend your company and offerings.  Leverage the beautiful art of Boasting and Ghosting.  You should hammer your assets when competition is weak in that area.

Overcoming Sales Pursuit Specific Weakness Post Competition Assessment for a Particular Sales Pursuit/RFP

Even the largest companies has a weakness, the largeness itself is a weakness for some.  Overcome your weakness in a structured manner both for Sales Pursuits as well as for Competitive RFPs

Crafting a Hard Hitting Executive Summary

This is the most read document of a business presentation or a proposal.  Proposal Strategists should ensure they garner elevators interest to read the entire Proposal based on your RFP. Your ES should have the Win Themes, tangible Value Propositions and the future desired state for customer.

High Impact Customer Presentation

Preparing for customer’s presentation or Proposal defense is the most important phase.  Unfortunately it is the least regarded.  Prepare for this phase even while we are pursuing sales pursuits and while writing proposals, keeping the customers end goal in the mind.